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Designing Green Tourism Concepts Through Learning

The main objective of the ENRICHER hubs project is to accelerate the twin transition to boost the recovery of the European tourism industry by identifying skills and competence mismatches between Higher education institutions (HEIs) and the labour market in Georgia and Moldova. This will be done by improving the capacity of HEIs related to green tourism service development and experiential learning to better match industry needs of future employees.


  1. To narrow the mismatch between the job market and the competences of future graduates from HEIs when it comes to sustainability in general, sustainable tourism and the need for competences related to designing green tourism service concepts.
  2. To introduce new experiential approaches, e.g. innovative pedagogical approaches and service design methods and tools, to teaching and learning to develop competences students can benefit from in their future workplaces after graduation.
  3. To enhance collaboration between HEIs and the tourism business for development of new green tourism service concepts.


  • Haaga-Helia University of Applied Sciences, Finland (Coordinator)
  • MCI Management Center Innsbruck Internationale Hochschule, Austria
  • Universita Degli Studi di Genova, Italy
  • Caucasus University, Georgia
  • Akaki Tsereteli State University, Georgia
  • Iakob Gogebashvili Telavi State University, Georgia
  • University of European Political and Economic Studies Constantin Stere, Moldova
  • Moldova State University, Moldova
  • Comrat State University, Moldova


Project Manager: Nora Lappalainen HHUAS

Project duration: 36 months, 1.1.2024–31.12.2026

Funding: Erasmus+, Programme: Capacity Building (CBHE, Strand 2), Project No: 101082919