Dissemination is more than sharing results — it’s about building bridges, enhancing collaboration, and creating lasting impact. In the ENRICHER hubs project, we have seen how dissemination can turn project participation into trusted partnerships and even friendships.
In this article, Annika Konttinen (Senior Lecturer, HHUAS) and Saara Ojaranta (RDI Coordinator, HHUAS) discuss how strategic dissemination transforms participation into deeper collaboration and real change. They share insights from our ENRICHER hubs project, where dissemination has proven to be a journey from university colleagues and project participants to trusted partners and friends.